Marketing in Europe: PARIS
January 2026
ALL MAJORS WELCOME
SEATS ARE LIMITED, APPLY EARLY
Discover French Culture by meeting with industry professionals and visiting the beautiful city of Paris, France!
Study Marketing in the Creative Industries — in Paris!
Open to All Majors — No Marketing Background Needed!
Discover French culture while exploring the world of marketing in one of the most inspiring cities in the world — Paris, France!
In this exciting course, you'll:
Connect with industry professionals in luxury brands, sports, and other entertainment industries.
Develop real-world international marketing skills
Explore iconic locations and immerse yourself in French art, fashion, cuisine and culture
Gain insight into global brand strategies from industry leaders
Whether you're studying sports, fashion, film, art, business, or any creative industry, this course is your chance to expand your global perspective and boost your creative marketing toolkit — marketing major or minor is NOT required!
Marketing in Europe: Paris
BUSE 406 / 506 - 3 credits
Instructor: Monique Maye, JD - mmaye@colum.edu
While studying abroad in Paris, students explore how marketing is critically linked to a firm’s global business objectives and they investigate how marketing and communication are influenced by cultural diversity. Students compare and contrast international marketing practices and business processes, and how these are impacted by cultural differences from a European perspective. Students use storytelling as an integral part of creating an effective marketing strategy.
FOR MORE INFORMATION OR TO APPLY:
Please contact Monique Maye, JD (mmaye@colum.edu). You can also fill out the study abroad interest form or email Monika Jaiswal-Oliver (mjaiswaloliver@colum.edu).
COSTS:
There are three areas of costs for you to consider:
Tuition: J-term is part of the Spring semester. If registering for the Paris course brings you to full-time status (12-15 credit hours), there is no additional tuition cost for the Spring semester. There is a non refundable fee of $750.00 that will go towards your special course fee. This fee will hold your seat for the course.
Special Course Fee: $3,300. The special course fee includes housing, classroom facilities, some field trips and entrance fees, and activities fees associated with the program.
Airfare, meals, spending money, local transportation, etc. These are your responsibility. (Airfares vary widely, depending upon a variety of factors, running from approximately $700 to $1000.)
ACCEPTANCE AND DEPOSIT:
Once you are accepted to the program, a $750 non-refundable deposit is required to hold your space. This deposit will be applied to the $3,300 Special Course Fee.
Application Deadline: TBA
APPLY HERE :
After September 5th, apply using the link below: